Don’t think a mobile app is something every independent hotel needs. There are a number of hotel marketing strategies that can be implemented at almost any time, regardless of external circumstances. Establishing a very successful hotel takes lots of time and patience. When it comes to making changes to your hotel marketing plan, you can’t just make a change and forget about it. We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Remarketing is a critical component for hotel marketing due to the fact that travelers are distracted not only by everyday distractions (like pop-up phone notifications and crying babies), but to the fact that there are hundreds of other options they can choose from. Co-branding happens when two or more brands work together in a marketing strategy without losing their individual brand names. To really contend with the competition, your hotel needs to offer something unique and distinctly different to entice potential guests. Highlight activities like tours and visits to local landmarks, and promote facilities that will appeal to leisure guests. Effective revenue management strategies for hotels. If your hotel’s frequent guests are people traveling on business, you can organize your content strategy to accommodate their questions. This sample marketing plan was created with Marketing Plan Pro software. • Distribution Channel Management Strategy: Strategic pricing alone helps little if your costs going into channel management remain high. Revfine.com uses functional and analytical cookies. • Understanding Customer Expectations: Given how dynamic the hotel business environment is, consumers’ tastes keep wavering too. If you’re not utilizing social media in your online hotel marketing campaign, start now. 3 keys to an effective hotel distribution strategy. We use cookies to ensure that we give you the best experience on our website. This could mean offering extra services, like room service breakfasts, complimentary drinks, massage services, bike rentals and other things your guests will remember. If a local business is regularly recommending you to potential customers, make sure you’re maintaining a mutually beneficial relationship with strong incentives. Within the context of COVID, many travellers need to be convinced that their visit will be worthwhile and virtual reality tours for hotels provide the ultimate way to experience a hotel or restaurant during the decision-making phase. This, in turn, impacts how hoteliers build and nurture relationships with existing and prospective customers. Through new advanced technology and tools, the consumer now has access to more information and more proactive control over their own experiences. One surefire way of securing new customers is to get your hotel listed with local tourist offices. However, there’s no point launching a social media presence if you don’t mean to maintain it. thank you for sharing! This may be beneficial to hotels and “suppliers” of items. As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! Find more detailed information about managing online reviews in the article “9 Tips to Manage Online Hotel Reviews”. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! Your hotel marketing campaign needs to be equally individual. If you haven't already designed the pipeline for an effective marketing strategy to attract more guests, we are listing a few of them for you. An effective marketing strategy can go a long way towards helping a hotel to separate itself from its main rivals and optimise revenue. What do airlines, tour operator and hotels have in common? In addition, these insights must be made with a robust competitor rate monitoring system, lest the strategy falls flat. In the article “5 Ways Personalisation Marketing Can Benefit the Hospitality”, you will find out more about how to achieve this through personalisation marketing and learn about some of the ways this concept can improve marketing efforts and revenue generation. One of the best hotel marketing strategies involves capitalising on the availability of website data, turning to tools like Google Analytics, and using this information to understand which demographics are most interested in travelling to your hotel, or most willing to do so. Ever observed how airlines use their understanding of booking behavior? No matter which hotel marketing tactic has directed a potential customer to your website, this is the place where people can learn more about your individual business and decide whether or not to book a stay with you. If you’re strapped for time to create new content, consider launching a hotel blog you can link back to from your social pages regularly. Help us understand your brand and we’ll help you translate your unique brand voice, to effective and engaging visual solutions. This will benefit both your credibility and forecast results and actions. For example, low prices may be offered to leisure-oriented guests who usually book tickets early, as opposed to corporate guests who show up at short notice periods and can hence be charged more. Any good rep should be taking stock of potential companies in the area worth making a connection with, while ongoing procurement efforts to lock down new partnerships should be at the forefront of any hotel marketing effort. Simply put, Hotel Yield Management involves selling the right room to the right customer at the right time. This article elaborates the product, pricing, advertising & distribution strategies used by Hilton. Yield management can be a great revenue-maximizing machine, if only you learn to do implement it correctly! Naturally, the best way would be to do everything ourselves. How do you get through that? • Effective Segmentation: If you focus on catering to a specific market segment for long, you may be missing on other segments that may be equally or more profitable. Its a very informative post. This article focuses on how yield management can be a boon to your revenue maximizing pursuits for your hospitality business and help you build the right hotel management strategy. Effective yield management helps you understand customer expectations well and makes it easier for you to cater to the right customers and carry out price changes driven by customer preference. How Does it Benefit Hotels? Hotel guests want to see exactly where they’ll be staying, the areas they’ll hang out in, and so on. Use your property management system to explore different groups within your customer base and analyse the data. Here are some other interesting findings: With some 7,000 hotels globally, the US is the group’s biggest market and that was the main focus of its marketing spend. Great Post! More detailed information about GDS systems and what the benefits are for hotels, you can read in the article “Global Distribution System (GDS): What Are the Benefits for Hotels?”. For more information, visit our, SaaS platform RateGain recognized as the Most Innovative Startup by ET Innovation Awards, See the Green Shoots of Recovery with Smart Distribution’s latest addition “Future Demand”, Seven Tactics to Keep your Hotel's Distribution Healthy and Highly Profitable, Competitor Pricing Intelligence for OTAs & Metas, Competitor Pricing Intelligence for Airlines, Competitor Pricing Intelligence for Hotels, Competitor Pricing Intelligence for Package Providers, Competitor Pricing Intelligence for Car Rentals, Competitor Pricing Intelligence for Cruises & Ferries, Revenue Maximization for Package Providers, Revenue Maximization for Cruises & Ferries. It’s also the only online distribution channel where you can generate direct online sales, so it’s crucial your website has a booking engine to handle self-service reservations. The absence of an advanced revenue management tool, would cause errors in forecasts and render the staff unguarded and unaware of accurate room availability figures. Remember, it's not the size of the dog in the fight, but the size of the fight in the dog. Marketing strategies you should consider in the hospitality industry include special events and community partnerships, online and digital promotions, content marketing, and loyalty programs. For example, while some hotels seem to utilize a system full of automated services well, others witness an inclination of guests towards an authentic, personal experience. Although formulating an effective revenue management system is never a one-size-fits-all process, you can focus on the following four key practices that throw you into the ballpark. This brings on a rush of sales volume that they use to track demand in such short bursts of time to make better pricing strategies out of it. 6. This way, while getting more booking volume by encouraging customers to book early, you also get to justify a higher price for bookings made later on and drive additional revenue. Simply put, Hotel Yield Management involves selling the right room to the right customer at the right time. To effectively cultivate the services of your online partners, closely monitor the performance of various distribution channels. “What social media is allowing us to do is not draw attention to ourselves, but to see our guests in their own spotlight,” wrote Arne Sorensen, President of Marriott International, on his blog. For instance, group bookings happen much in advance as compared to individual bookings! This means ensuring food is presented well and also including extras with the meal, such as candles, or a QR code with a romantic Spotify playlist. Which demographics are least likely to travel? Your hotel could feature dozens, if not hundreds of times on review websites, so you need to ensure that each page is loaded with positive reviews and complimentary content. Just like housekeeping, marketing happens daily. These hotel marketing strategies are very useful. Hotel marketing plans should always include customer relationship management (CRM) software. Content Marketing Strategy at Choice Hotels - Video While airlines have been quick to adopt the approach and continue to benefit from it, hotels are also fast catching up. I gained a lot of knowledge about how to market a hotel. A hotel marketing strategy that can be extremely effective here involves turning food delivery into an experience. 5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020. In this article, you will be able to learn more about some of the most important strategies to adopt at all times, as well as some specific strategies to focus on during the COVID global pandemic. Planning marketing strategies is vital to increase business sales and return guests to your hotel. Of course, the experience and overall immersion can be enhanced further through the use of a VR headset. Develop a strategy for email marketing. A poor review can cost you hundreds. Let us find out why. Appointing a dedicated sales representative is definitely worth considering for hotel businesses looking to expand. A thorough understanding of buying patterns engenders a well-informed pricing system. For hotel owners, there are numerous reasons to turn to a marketing company which specialises in working with hotels & resorts. Accessibility to virtual reality tours has greatly improved in recent times and most modern VR videos are web-based and can be viewed on any device with a web browser, including computers, mobiles and tablets. You can adopt a ‘time-penalty’ approach, which involves a gradual increase in price as the date of the festival nears. In fact, a lot of hotel businesses have shut down due to lack of guests or simply poor planning. Executive Summary The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group. People need to be convinced, so focus on what separates your hotel from rival properties, whether that is your design, your location, the quality of your facilities, the reputation of your restaurant, or nearby attractions. You can read more in our “Hygiene is the New Marketing Message for Hotels” article. Finally, hotels are starting to move beyond their own website into mobile marketing. Co-branding may also be an effective strategy. Revenue Management & Hotel Marketing Guide. Try to offer a generous and flexible cancellation policy when possible. The best you can do is to stay current with best practices for digital marketing for hotels and to develop a sophisticated online strategy. More tips about how to create a perfect hotel website are described in the article “8 Tips To Gain More Bookings With Your Hotel Website”. A hotel marketing plan is step-by-step plan to be made for marketing your hotel to the right customers. In doing so, your main target demographic may need to change. You will often notice them adopting a ‘U-shaped’ pricing strategy that starts with high pricing about a month prior to booking, declining subtly in the midway through the month, and then surging to its peak in the week just before the booking. Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. • Understanding Segment-Specific buying patterns: Buying patterns are segment-specific. Months into the pandemic, many hotel & resort spas are beginning to re-open their doors to the public. A well-structured hotel plan is really necessary for a hotel to get the right customers and become a success. In terms of responding to the threat of coronavirus and the changes in behaviour from customers, arguably the single biggest marketing message that hotels need to get across is that safety and hygiene measures are in place. Hotel marketing strategies are one of the key ways in which hotels are able to reach out to potential guests and explain why they should visit. In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. Find more detailed information about online distribution channels in the articles “The Most Important Online Distribution Channels for Hotels” and “Hotel Distribution Channel Manager: What Are the Advantages?”. These may involve, say, raising the prices of group booking packages two weeks prior, to leverage the resulting increase in demand from the said segment. A simple listing can generate thousands of bookings in the long-term, but it’s worth remembering that each time a booking is generated through such an agency, a commission will be applied. Whether it’s a printed flyer in bricks and mortar office, or a prominent link on a local tourism website, you’re guaranteed to take premier listing over many rival competitors. Are Attribute-Based Bookings the New Standard for Hotels? Accurate forecasting decreases pricing errors. Quality customer care needs to be at the core of everything in the hotel and hospitality industry. In the article “Hotel Marketing; The Latest Trends in the Hotel Industry”, you will learn more about the latest hotel marketing trends. Never rely solely on online travel agencies when it comes to your hotel marketing efforts, ensuring such websites are used to generate additional sales, rather replace your direct sales efforts entirely. Let’s start with a basic mobile website which allows you to easily navigate an image gallery of the hotel and has a simple click to call button. Try these five marketing strategies for hotel and resort spas to thrive in the new world. First, let us get to the basics! There are lots of ways on how to incorporate other brands into the marketing strategies of a hotel. Put these boutique hotel marketing tips to good use! What are the main areas of weakness and what can you do to address the issues? With people feeling more reluctant to stay in hotels during the pandemic, it is more important than ever to highlight your USPs. Hotel marketing is crucial for long-term success, because the hotel industry is extremely competitive. • Competitive Pricing: When you employ a variable pricing strategy, you eagerly inquire your competitors’ rates and get a better idea of an ideal Average Daily Rate. Below, you will be able to read more about these “all-time” approaches. One of the best ways to do this is to deliver tailored, individual marketing messages. How to increase your hotel’s occupancy rate. Since competitor price, customer preferences, budgets and demand levels keep changing, a variable pricing strategy also called as dynamic pricing is used to tweak room rates in accordance with the said factors. • Decrease Errors: Hospitality is an industry that runs on repute. This will allow potential leisure, wedding or event customers to get a clear impression of the facilities from afar. Communicate the hygiene and safety measures you are taking on your website homepage, on social media, during the booking process and in your pre-stay communication. Promotional Strategies in Hotels. Follow us on social media for the latest tips! This allows you to pull your dollars out of low-performing channels and drive more revenue by emphasizing on high-performing distribution sources. Please check out our other recent posts: Post One: Crisis planning for hotels: Best practices in communication, revenue management, and marketing Post Two: Revenue Management Tips for the Coronavirus Pandemic In this post, Adam Wallace of Spherical Communications offers his top tips to help hotels … When it comes to hotel marketing strategies, you should always take the best practice in hospitality out into the field when promoting your business. Evaluate the Financial Impact If you are a small business owner, then it is easy to feel like you are lagging behind the competition and need some of the best digital marketing tips. There’s no point in having a website if it’s difficult for potential customers to find via their preferred search engine. Monitor reviews on the most popular sites, taking note of any bad reviews and engaging dissatisfied guests with helpful and constructive feedback. Adopting the right hotel marketing strategy in the right situation is crucial, but some strategies are applicable at all times too. More social media tips about how to promote your hotel, you can read in the article “7 Social Media Marketing Tips to Promote Your Hotel”. How much growth potential does your hotel have? As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Following this approach, you can drive more revenue by focusing on profitable bookings, unlike those hotels who may make the mistake of emphasizing booking volume and lose potential revenue. The enterprise marketing strategy speaks to the broad base of consumers who shop our portfolio of 17 brands across 113 countries, and our loyal customers who are members of … It is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition and brand values. Most marketing projects require continuous maintenance and tweaking to get the most out of each strategy. Leveraging these opportunities to maximize revenue is only possible with a well-planned yield management strategy. Guerrilla Marketing Strategies for Our Hotel Creating Brand Identity for Our Hotel It is the duty of businesses that wants to grow beyond the corner of the street which they operate from, to utilize every available means (conventional and non – conventional means) to advertise and promote the business. No matter how much attention social media is getting, email marketing still stands as a solid and incredibly powerful marketing tool for hotels. Consider likely search terms when planning your hotel marketing SEO campaigns and don’t forget to combine your main keywords with strong secondary ones like the name of your local neighbourhood or district. Many of these strategies can be used at all times, but it is also important to respect the disruption that coronavirus has caused and implement some specific COVID-related strategies too. Professionals use our marketing, revenue management, technology and software insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. It uses a differentiating strategy to make it promising for its customers.With its various brand offering Hilton positions itself in diver… Content marketing is a great hotel marketing idea because it will show (potential) guests that you care for them and want to make their stay as pleasant as possible. These systems are especially important for hotels that have a robust event strategy. 5 Ways Personalisation Marketing Can Benefit the Hospitality Industry, Hotel Advertisement; 10 Effective Hotel Advertising Strategies, Pushing Profit Beyond the Guest Room in 2021, Hotel Success Story: How Upsell Expands Guest Satisfaction & Revenue, Hospitality Trends: The Latest Trends in The Hospitality Industry, Practical Tips to Increase Hotel Sales When Demand is Low, The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts). 5. There is plenty good reason they should! Although leisure travel has been impacted too, it has not been hit to the same level and there are still ways to appeal to leisure travellers, especially if you focus your hotel marketing strategies on families, couples and groups of friends. Understanding these peculiar differences in buying behaviors is key to crafting custom pricing plans. Below, you will see a breakdown of both some “all-time” hotel marketing strategies, along with some strategies that serve as a response to the coronavirus pandemic and associated changes to consumer behaviour. Traffic gains include a 1,000% increase in daily average visitors from Pinterest and a 1,700% increase in daily average clicks to its website from Pinterest year-over-year. Diversification. Intercontinental Hotel Marketing Strategy. In the modern digital age, no hotel can secure regular business without capitalising on online travel agencies and travel brokers. Brand segments its services on basis of its unique ambience and experience, the bundle of offerings and other complementary services like Spa, Gym, Hygiene factors, pricing, and staffs.The brand focuses on premium pricing strategy thus catering the high profile business class and upper class of the society. Incorporating the above practices into your business would hinge on a solid Information System, one that involves an integrated and updated central reservation system. The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimising the number of bookings you generate, building brand awareness and managing your reputation. You can also use such systems to target specific travellers, including those venturing from home turf on business. Marriott has successfully been at the forefront of the hospitality industry for such a long time and no doubt their marketing strategy is a heavy contributor to their success.The Marriott Marketing Strategy involves the Marriott Marketing Mix consisting of the 4Ps which are product, price, place and promotions. Fresh content is pivotal, so make sure you’ve got a content delivery schedule. Try to encourage better reviews and recommendations from previous guests by engaging them after checking out. Once you have these answers, you can start to think about changing some of your marketing messages. Direct bookings are the most beneficial booking for hotel operators because these bookings generate the most revenue. This is the third post in our series on crisis management and the coronavirus outbreak. Make sure you’re following SEO (Search Engine Optimization) online marketing basics like ensuring your content is rich and relevant, with strong keywords and keyword combinations that give your website the best chance of being clicked upon. Make sure you’re doing something different, from providing customers with a little treat at check-in, to nabbing local press and PR connections to shine a light on hotel marketing events. Since competitor price, customer preferences, budgets and demand levels keep changing, a variable pricing strategy also called as dynamic pricing is used to tweak room rates in accordance with the said factors. It is important to focus on the idea of value and providing experiences. With more people working from home, the widespread cancellation of business events and restrictions on mass gatherings, business travel has been hit especially hard. Hotel direct sales strategy With this sales strategy, the priority is to earn direct bookings online from as many guests as possible. Read our hotel marketing strategies for COVID-19. Yield management will enable you to understand which areas are untapped and enable you to formulate a plan to tap the same. After all, for guests to stay with you and enjoy their visit, they need to feel that their risk is as low as possible. Riverview Hotel offers the best, most personalized service for the corporate traveler. Which demographics are most likely to travel? “Hygiene is the New Marketing Message for Hotels”, “6 Reasons Why Every Hotel Should Have a Virtual Reality Video”, “8 Tips To Gain More Bookings With Your Hotel Website”, 5 SEO Tips for Hotels to Improve your Ranking in Google”, “The Most Important Online Distribution Channels for Hotels”, “Hotel Distribution Channel Manager: What Are the Advantages?”, “Global Distribution System (GDS): What Are the Benefits for Hotels?”, “7 Social Media Marketing Tips to Promote Your Hotel”, “5 Ways Personalisation Marketing Can Benefit the Hospitality”, “Hotel Marketing; The Latest Trends in the Hotel Industry”, List of Online Travel Agents (OTAs) to Increase Your Hotel Bookings, List of Corporate Travel Agents for Hotels to Gain More Business Travellers, 8 Ways to Improve Customer Experience in the Hospitality Industry. 21+ Hotel Marketing Plan Tips and Examples – PDF, Word. 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